How to achieve fame and fortune are often wrapped in mystery as if they just magically happen because of talent alone. Actually, they often occur because a product has been successful marketed.
And no one markets better than the House of Chanel. Now, for the first time, they have released a video that explains how (and why) Chanel become a legend.
Top Chefs, like leading fashion designs, also understand that it is NOT ingredients that sell, but the experience they generate with them. No one praises the salad greens, they praise, intead, the evening, the memory of dining at ..... (?)
POST NOTE, October 8: For further evidence that major marketing rebranding is afoot, check out the following:
From boat races on the Thames to fireworks over London Bridge, the Queen should be pleased. And why no – she’s is second only to Queen Victoria in the length of her time on the throne.
She has seen England recover from World War II, her former colonies become independent nations and English arts and industry continue to influence the world's culture. Not a bad resume for a monarch!
The citizens of Great Britain will confirm these accomplishments in a seemingly endless stream of street parties, which are a unique English way of celebrating.
Thefirst street gatherings were held in 1919, though they were actually more of a tea than meal, to celebrate the signing of the peace treaty at Versailles, which marked the end of World War I and its terrible trench causalities.
Street parties came into their own as full neighborhood food fests, complete with banners and dancing, as England celebrated the coronation of George VI in 1936, the coronation of the present Queen in 1953 and a host of royal weddings.
But if kitchen fare on paper plates isn’t quite your dish of choice, well, there is, always and forever, Fortnum & Mason’s, English esteem purveyor for over 300 years of all that’s tasty and unique.
Their hampers marked with the famed “F&M” logo have, like the English culture itself, crisscrossed the world, bringing pleasure to anyone lucky enough to receive one. The contents are always outstanding and true culinary treasures.
If you are in London for either the Queen’s Golden Jubilee or the Olympics, go and purchase one. If London isn’t on your itinerary, you can order a basket via the Internet.
Either way, you will never forget the experience. And the basket once it’s empty, can sit proudly on a shelf in your office silently telling all who enter that you shop at simply the best – London’s unforgettable Fortnum & Mason.
Your Culinary World copyright Ana Kinkaid/Peter Schlagel 2012
