Posts filed under Technology

New Writing Conferences Offer a Window into the Publishing World for Culinary Professionals

The world is moving at an ever faster pace, in large part thanks to the explosion of information on the Internet and the impact of the digital technology. As a result, culinary professionals in every market have to now struggle with the new task of writing about their profession as well as being part of it.

Internet 1.jpg

Many chefs, who spent a lifetime mastering the skills of the kitchen, are extremely uncomfortable with this contemporary trend. However, where there's a need, there's an answer, thanks in large part to the insight of creative companies, such as Amazon, that deal daily with writers, editors AND the new world of digital publications. 

Amazon 2.jpg

These state-of-the-art firms are most easily located at conferences, saving the attendees both time and money as the availability of the information offered is focused and concentrated.

Logo 1.jpg

The Northwest Bookfest is one such conference, where the topics range from an exploration of Amazon Kindle's Direct Publishing programs by Thomas Kephart to understanding how to manage a writing project using Evernote by Viv Ilo E Veith. Other workshops explain how to conduct a successful interview as well as how to protect one’s legal rights in the digital world.

Ebook 2.JPG

And the list goes on and on. ThisNovember 2-3 Conference is just another reason why many creative culinary professionals enjoy calling the Northwest home.  If creativity is about being ready to learn new skills, here’s your chance. See you there!

Your Culinary World copyright Ana Kinkaid/Peter Schlagel 2013

QR Bananas Are Newest Link in Marketing Culinary Tourism

What’s a country to do when it’s local scenery is breath-taking but it's national media budget to attract international visitors is rather small?

One simply looks for another form of communication. And that’s just what the Ecuador Ministry of Tourism has done with the assistance of the Zimmerman Agency (absolutely NO connection to the sad George Zimmerman trial case in Florida).

Ever year Ecuador exports 24,000,000 top grade bananas to the rest of the world. Why pay for expensive full page ads in the New York Times or launch a series multi city gala events when millions of those humble bananas could carry Ecuador’s tourist information instead?

Just attach a QR (short for “quick response”) label to each banana and prompt the curious consumer to scan the label with their mobile phone ap. Once scan, an attractive and informative YouTube video will appear to entice the banana purchaser to experience the wonders of Ecuador in person.

Simple, easy, inexpensive, creative, informative and successful – Bravo to the staff of the Ecuador Ministry of Tourism and the Zimmerman Agency.  Well done! 

Your Culinary World copyright Ana Kinkaid/Peter Schlagel 2013