The Day the World Changed

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There is now a day, an exact time and place, that we of each will never forget. It is the day when we realized that the COVID 19 virus had changed not only our career but also our lives forever.

In so many ways, the events of recent days have seemed unreal. Unlike 911, we have experienced no visual assault, no broken buildings or smoke-stained faces. Instead, we have seen impersonal numbers on our TV screens that initially were small, then slowly grew and now are staggering.

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In a flash, all that once seemed solid has faded before our eyes. Guests have disappeared, restaurants were told to close and we bid our staff a regretful farewell. Streets once full of people and the motion of life are suddenly silent and still.

Some of us went home and sheltered in place as ordered. Some were able to continue preparing food by offering a limited menu, converted now to take-out. Still others worked to see that the weary army of doctors and nurses battling the virus had warm food and our eternal  gratitude. 

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Beyond such efforts, what more could one do? Where do we go? What kind of work can we now do? When so much has been lost, what path forward is possible? Perhaps the answer is an opportunity to rebuild, not what was, but something better that embraces the needs of both humanity, and simultaneously, the planet we all call home.

Such a change will require not only courage, but also leadership. And leadership is the beating heart of our worldwide Hospitality Industry. Within any well-run kitchen, there is structure and discipline; there is also fellowship and innovation.  All of these elements will be needed as we adjust to a world far more digital and diverse than any we have ever known before. 

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Be assured people will gather together again because fellowship is a basic human need. The Hospitality Industry has the inherent capacity to show the world a new way to bring us forward together into a new sense of unity with each other. Let us invent together a new form of muse en place that extends beyond the walls of our kitchens to a feast that all humanity can enjoy.

Posted on April 6, 2020 .

The Food Business School

The Culinary Institute of America has now launched its new branch - The Food Business School, the world’s first business school dedicated to food entrepreneurship and innovation.

Will Rosenzweig is the new of dean of the School. His diverse professional background uniquely qualifies him to direct the new School. As a food entrepreneur, educator and venture capitalist, he brings a wealth of knowledge, resources and influential contacts to the position.

As a result, three innovative approaches to study - Online Courses (coming this summer), Innovation Intensives (registration now open) and the Venture Innovation Program (coming in Spring 2016) - are currently being offered as part of the new creative curriculum.

The Online Courses will offer classes introducing the food system’s biggest ideas and challenges, such as hunger, obesity, and animal welfare. The courses are designed to encourage rethinking a one’s role in the food system, whether the student is a corporate executive or entrepreneur.

The Innovation Intensives are structured into four topic groups:

  • Pop-Up Your Restaurant focuses on the vexing issues for chefs behind opening a restaurant and, equally important, keeping it open and profitable.
  • Scale Up Your Authentic Food Business is for food artisans who want to sell more without the product losing integrity or quality.  
  • Food Experience Design offers insight into how to create food brand stories through a variety of platforms including social media.
  • From Concept to Shelf is an in-depth course in how to conceptualize and bring new products to market.

The Venture Innovation Program is a multi-month, in-person and on-line joint hybrid course of study for serious entrepreneurs and innovators working to transform good ideas into successful food businesses.

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With such a wealth of insightful offerings, The Food Business School is surely destined to become a top culinary destination for creative entrepreneurs and innovative members of the Industry from around the world.​

Posted on January 24, 2016 .