Posts filed under Hotel Marketing

Postagram Is the Perfect Marketing Tool for the Modern Chef

All members of the Hospitality Industry are aware of the great tradition inherent within our Industry. There is simply not a era untouched by the culinary tradition. From Napoleon's favorite cognac to the zen dishes of Kyoto's grand temples, the heritage provided by food and beverage is always with us.

Yet all that is modern is always with us as well. No contemporary property can function without iPhones, tablets, computers. In fact, sometimes it seems there is far too much 'modern'. Facebook, Twitter, Instagram, Pinterest - they are useful but they demand to be maintained and fed daily.

And while useful, there is often an urge to throw one's hands up and yell' "No More!", There is, however, one new digital service that can easily become a chef's favorite new marketing tool: POSTAGRAM.

Once on one's mobile phone, tablet or computer and at the Postagram site, the busy professional can easily create a high quality individualized glossy postcard, complete with a personally chosen image, digitally inserted.

Postagram then create an actually postcard and mails it to the address you list. Once there, the recipient can punch out the digitally inserted picture of your restaurant, cuisine or guests (complete with your original message retyped on the back). 

Postagrams can visually secure enjoyable memories, prompting guests to return again and again. What could be better: it's professional-looking, easy to create and inexpensive.

How inexpensive? It's a mere 99 cents to send a Postagram within the US and $1.99 to send a card internationally. For that small amount of coins, one can save a lot of time and still make a lasting impression.

But don't take our word for it: Try it out for yourself.

Click here and try it for yourself, free of charge. 

The cards are stunning!

Your Culinary World Copyright Ana Kinkaid/Peter Schlagel  2014

Spanish Food and Wine Connects to the Future with iPavement Tiles

The first decade of a new century is the perfect time to launch change and embrace the future. And no European city has done that better than historic Madrid, Spain’s classic and captivating capital. 

Working with the members’ of ASEPI, which include the best of the best among Spain’s universities, manufacturers, computer experts and skilled installers, the very new iPavement tiles have been laid in Madrid’s main square, la Puerta del Sol.

Each digital tile enables those in the Square to connect with the Internet and receive information about hotels, restaurants and culinary events in Madrid and beyond. Now in place, this new technology has brought this historic Square forward into a future where the cities of tomorrow will become dynamic digital habitats, not merely residential domains.

The ancient Romans who came to Spain in 214BC (and fell in love with the country as so many have) understood that roads were really about commerce.

Without smooth stone roads, Roman wagons full of goods could not move. Trade stopped.

Today the Internet is the new road of commerce. The insightful members of the ASEPI consortium understand that fact and so have laid new stones, using the innovative iPavement, to create a pathway to the future that can, for those with imagination, includes us all.

These amazing ‘stones of the future’ enable hotels and restaurants to move beyond traditional marketing beginning now. Their application points are nearly endless. 

The ancient Romans, who so loved Spain’s wine and cuisine, would have died to have such stones! Aren’t we lucky to be in the 21st century!  

 (City of Art and Science - Valencia, Spain) 

 Your Culinary World copyright Ana Kinkaid/Peter Schlagel 2012